quality & care
Piemrak, pronounced Bi’em-rak in Thai, means ‘full of love’. The Piemrak Foundation is a registered Thai charity which Royal Thai Coffee likes to assist. The charity believes in Learning for Life and provides supported accommodation in Chiang Mai, for up to fourteen young hill tribe women who are keen to get a University education.
The Thai families who own these plantations work with their neighbours to harvest exceptional beans. Beans have been hand-picked above 1200 metres in the mountainous Lamphang province near Chiang Mai. Mountain farming coffee is a labour of love. It is time consuming, and labour intensive because of difficulty in planting, nurturing and harvesting. Hand picking improves quality and reduces waste. These high quality beans are unadulterated and reflect a far more green economic model for the small farming families of Thailand. The alternative is large firms and retailers buying from dependent mono-farmers who produce inferior beans.
Specialty beans like Piemrak are not found often in New Zealand because Thailand has a protected domestic market that favours internal sales. This is on the back of the King’s plan to replace the opium drug trade with coffee as a viable cash crop for impoverished hill-tribe family farmers. What it really means is better taste and feelings for Kiwi coffee lovers. Piemrak as a single sourced natural coffee is exceptional drinking and full of antioxidants.
We have personally visited where these beans were grown in the lush green secretive mountain valleys often hidden in the early morning with mountain mist. Mountain streams nourish and caress the soil. The altitude results in a slower growing cherry, assisted by the shade of taller fruit trees in the same fields. Shade reduces leaf burn, and trees encourage cooling breezes. Pests struggle to survive at this altitude. At lower heights, there are humidity issues. Higher, moisture contamination is reduced.
Growing at height where there is less oxygen makes the bean more acid and complex. It results in a denser, richer flavoured bean and the plants grow more slowly, taking longer to mature. Thai Arabica mountain coffee is a premium product for discerning coffee drinkers.




